Globalization has become one of the drivers for the growth of modern technology companies. It is especially sharply felt in the entertainment industries; iGaming is a vivid example. These businesses are no longer limited by geographical borders, and iGaming companies may easily expand their operations across different markets and countries.
However, when expanding their operations globally, iGaming providers need to fulfill multiple assignments, such as strategic planning, localization, and compliance. Soft2Bet has gone through all growth stages, from its establishment as an innovative startup to becoming a mature international company. Soft2Bet is an example of a company that successfully embraced globalization. It has now expanded its operations across 12 jurisdictions, holding 22 licenses.
Start of Operation
Soft2Bet was founded in 2016 to develop turnkey iGaming products. At that time, the market included a variety of technological solutions, and companies often worked with multiple service providers to support different operational processes.
Soft2Bet was designed to provide cutting-edge turnkey solutions to iGaming companies within one platform. The platform provided all essential features for growth and international expansion in both B2B and B2C segments. It offered functionalities for effective data analytics, a considerable gaming library, superior designs, and user experiences, compliance options, etc. Soft2Bet allowed iGaming operators to obtain all essential features within a single platform. Its modular structure facilitated business growth and expansion without the need to rebuild the brand’s technical structure.
This business model defined the company’s further development and growth. It ensured flexibility, scalability, and localization. In all of these terms, iGaming brands could expand their activities. Soft2Bet provided essential technical, gamification, and compliance solutions for this purpose.
Market Expansion
After creating an advanced tech foundation, Soft2Bet gradually transformed into an international business. It entered the European markets. While compliance is crucial, Soft2Bet also devoted an equal portion of its efforts to localization and gamification. The platform helped iGaming providers launch their operations. In the latter instance, Soft2Bet developed an innovative module, the MEGA (Motivational Engineering Gaming Application) system. It has been designed to shift from the traditional gaming model.
The MEGA rewards game progress. As a result, this innovative system ensures a high retention rate and lifetime value. Different iGaming providers may leverage the functionalities of this system, whether they operate within one or several markets. It is flexible and seamlessly adapts to the local market needs, addressing even cultural preferences. Soft2Bet utilized advanced data analytics for this purpose.
When carrying out operations across several jurisdictions, it is also essential to ensure seamless and secure payments. Soft2Bet’s localization facilities provide such flexibility. They arrange cooperation with local, reliable payment providers to guarantee secure and seamless payments as well as compliance with local rules.
All the mentioned tech and compliance advancements ensured the company’s growth and expansion across several markets.
Strategy Nowadays
Soft2Bet remains steadily focused on its growth. It applied advanced technologies to further enhance its data analytics, user segmentation, promotion, and compliance. Its modern business strategy is grounded on data-driven decisions, alignment with modern trends, and the further implementation of innovations.
Soft2Bet’s modern business strategy is partnership-based. The platform overtakes all operational assignments, such as compliance, data analytics, security, gamification, etc. Different iGaming providers obtain the opportunity to focus solely on their business strategies and advantages.